When Strategy Meets Execution
From human insights to real-world results.
Design That Helped Secure Millions in Funding
The Challenge They Faced:
Terra's genomics platform needed to work for three very different user groups: researchers, data owners, and software developers. Their funding depended on proving the platform could actually serve all these users effectively—not an easy task when each group had completely different needs.
Our Approach:
We researched each user group, built detailed personas, mapped their workflows, and created experiences that worked for everyone. Our efforts meant constant collaboration with funding partners who needed to see proof that the concept would work.
The Business Impact:
Built a platform that actually worked for researchers, data owners, and developers
Set up the foundation for genomics research to expand worldwide
Secured millions in funding because investors saw how they could benefit from an experience that benefited all of the personas
Additional Case Studies
How We Transform Insights Into Action
Discovery: We lead with understanding your business goals, not just user preferences. Our approach means working with your team to identify strategic challenges that customer experience can actually solve.
Collaborative Implementation: Research becomes reality through systems that work across departments. We don't just deliver—we create processes that help teams consistently act on insights.
Measurable Outcomes: Every recommendation connects to metrics executives care about. From conversion rates to cost savings, we track the impact you can present to the board.
Sustainable Transformation: Your team learns to make customer-focused decisions every day, creating lasting change that continues delivering results after we're gone.
Ready to Turn Customer Insights Into Real Results?
Stellar customer experience isn't about making things prettier or easier to use. It's about creating moments that spark change, build loyalty, and drive measurable outcomes.
Let's talk about how our solutions approach could work for your business.
During your strategy session, we'll:
Start by understanding your business goals
Explore how your customer insights could create the most significant impact
Identify opportunities your competitors might be missing