Our expertise runs deep
Experience across multiple industries
User experience and customer experience mastery
Client service excellence
How We Work
PRINCIPLES
Deliver on-time and on-budget
Commitments are critical to ensuring success of the project and maintaining trust. Our proven ability to adhere to these standards demonstrates our unwavering commitment to client satisfaction and operational efficiency.
Leverage data-driven insights
Our work is based on data that are aligned with business goals. It enables our clients to be confident in our recommendations and have metrics to prove success.
Partner with multi-disciplinary teams
We collaborate closely with teams across the organization. Whether through a structured process or a more flexible approach, this partnership consistently gives rise to outstanding, executable initiatives.
Promote our champion
A measure of our success is our clients' success—and not just the corporate client, but our actual champions. We will help, guide, and challenge our champion, and then ensure they get the full credit.
Experts do the work
Most consultancies have their most experienced people sell the project, while assigning their least experienced individuals to execute it, which is a well-established recipe for problems. At VectorHX, our senior people sell and do the work. This approach ensures a seamless transfer of knowledge and fosters strong client relationships, essential for project success.
Show work early and often
We are not fans of the big bang approach. We like to show our work to our clients frequently to gather their feedback. By involving clients in the process, we keep them up to date, allow them to influence the product, and ultimately ensure project success.
Create phased rollouts
Iterative releases allow for incremental investment, ensuring that resources are committed in a measured manner. At the same time, they enable real-world feedback, which ensures that each release is refined based on actual user experiences. This optimizes both the overall investment strategy and ensures product success.
Think critically
When we see holes in a plan, unproven assumptions, or new opportunities, we’ll probe, ask questions, and, when appropriate, challenge. Our ultimate goal is contributing to the success of our clients.
About Us
LEADERSHIP
Eric is an award winning, industry veteran with over 20 years of digital consulting experience for top brands across industries. He has deep credentials formulating business strategies that open up new lines of revenue, defining customer experiences that can be quantifiably measured, and designing elegant user interactions rooted in extensive research.
Eric was a double major in studio art and business at Skidmore College. He started out as a graphic designer working for Sapient (now Publicis Sapient). In that role, he designed the very first online banking application, Baybank’s Homelink, which ultimately morphed into Bank of America's web property. He received his MBA, graduating Magna Cum Laude from the Olin Graduate School at Babson College where he focused on entrepreneurship and product development. He spent numerous years at Dentsu Isobar and Mobiquity, where his main emphasis was crafting innovative programs for major brands and building teams and processes for their successful implementation. Realizing he wanted experience on the client side, he led User Experience and User Research for the Broad Institute of MIT and Harvard for five years where he scaled the team, built processes, and defined the vision for numerous applications.
Eric has an amazing wife and is a proud father of three wonderful boys. In his spare time, he's usually working on a home improvement project or creating something in his woodworking shop.
Bill has 25+ years of experience in financial services as an “intrapreneur” and agent of change, transforming ideas into tangible realities. He loves to roll up his sleeves to build new capabilities within organizations, combining innovation with operational excellence. He also loves digging into the analytics to uncover the stories hidden within the numbers.
Bill was a business major with an English minor at James Madison University and received his MBA from Loyola University Maryland. Bill started his career at T. Rowe Price educating individual investors and 401k plan in investing with mutual funds and assisting in managing their retirement and investment accounts. This experience provided a rich foundation for his move into B2C marketing at T. Rowe Price where he focused on traditional marketing including High-Net-Worth communications, product management, promotion, analytics, and research.
He then moved into T. Rowe Price B2B marketing where he focused on financial intermediaries and advisors. Partnering with Eric, he developed and implemented the first B2B digital strategy for financial intermediaries.
Bill has built his career on introducing and building new organizational capabilities including Digital Strategy, Customer Experience, Demand Generation, and Lead Management programs.
Bill enjoys vacationing with his wife and two children. In his spare time, he can be found playing electric guitar with his band South Rolling.
