Unlock the Power of AI Adoption
Turn AI potential into real-world performance.
Unlock the Power of AI Adoption
Turn AI potential into real-world performance.
Designing Experiences That People Want to Use
AI is transforming business, but the real challenge lies in the "last mile"—getting people to actively use and embrace the technology.
AI is transforming business, but the real challenge lies in the "last mile"—getting people to actively use and embrace the technology.
Too often, there’s an assumption that if we build advanced AI systems, users will naturally adopt them. In reality, even the most technically robust tools can fail if they don’t solve the right problems in the right way—aligned with how people actually work, think, interact, and make decisions.
Too often, there’s an assumption that if we build advanced AI systems, users will naturally adopt them. In reality, even the most technically robust tools can fail if they don’t solve the right problems in the right way—aligned with how people actually work, think, interact, and make decisions.
Our services solve the last-mile problem by designing AI experiences that meet real human needs, both through intuitive interfaces that reflect how users want their problems solved—ensuring your solutions are fully embraced.
Our services solve the last-mile problem by designing AI experiences that meet real human needs, both through intuitive interfaces that reflect how users want their problems solved—ensuring your solutions are fully embraced.
Are You Hitting a Wall with AI Adoption?
You invested in AI to drive transformation, streamline operations, and stay ahead of the curve. But instead of momentum, you may be hearing concerns like:
You invested in AI to drive transformation, streamline operations, and stay ahead of the curve. But instead of momentum, you may be hearing concerns like:
My team is overwhelmed by yet another new tool.
This doesn’t fit the way we actually work.
We’re not seeing the efficiency gains we expected.
Things feel more complicated, not less.
Our competitors seem to be making AI work—why aren’t we?
My team is overwhelmed by yet another new tool.
This doesn’t fit the way we actually work.
We’re not seeing the efficiency gains we expected .
Things feel more complicated, not less.
Our competitors seem to be making AI work—why aren’t we?
If any of this resonates, you’re not alone. The majority of AI initiatives struggle in the last mile—not because the technology doesn’t work, but because the human experience wasn’t fully considered.
If any of this resonates, you’re not alone. The majority of AI initiatives struggle in the last mile—not because the technology doesn’t work, but because the human experience wasn’t fully considered.
These objections are more than complaints; they cost you real money – missed opportunities, operational inefficiencies, and a widening gap between you and your competition.
These objections are more than complaints; they cost you real money – missed opportunities, operational inefficiencies, and a widening gap between you and your competition.
But these challenges aren't insurmountable. We specialize in designing human-centered AI experiences that bridge the gap from the start, partnering with your team to turn reluctant users into enthusiastic adopters, ensuring a smooth, successful transition from day one.
But these challenges aren't insurmountable. We specialize in designing human-centered AI experiences that bridge the gap from the start, partnering with your team to turn reluctant users into enthusiastic adopters, ensuring a smooth, successful transition from day one.
Solving the Human Side of AI
AI isn’t just about getting the tech right—it’s about making it work for the people who use it. To drive actual adoption, AI solutions need to address the concerns that stall progress:
AI isn’t just about getting the tech right—it’s about making it work for the people who use it. To drive actual adoption, AI solutions need to address the concerns that stall progress:
Trust
Trust
People need to understand how AI makes decisions—and believe in the outcomes.
People need to understand how AI makes decisions—and believe in the outcomes.
Ease of Use
Ease of Use
New tools should simplify workflows, not complicate them.
New tools should simplify workflows, not complicate them.
Learning Curve
Learning Curve
The best systems feel intuitive, not like a second job.
The best systems feel intuitive, not like a second job.
Benefits
Benefits
Teams need to see clear benefits in their day-to-day work.
Teams need to see clear benefits in their day-to-day work.
Employee Empowerment
Employee Empowerment
AI should enhance employees’ capabilities, aiding their work and enabling them to perform at their best.
AI should enhance employees’ capabilities, aiding their work and enabling them to perform at their best.
Our approach centers on real users, real environments, and tangible outcomes—so AI becomes something your team wants to use, not something they have to work around.
Our approach centers on real users, real environments, and tangible outcomes—so AI becomes something your team wants to use, not something they have to work around.
Case Study
Case Study
Process and Procedures Library
In pharmaceutical companies, bringing drugs to market requires navigating complex regulatory environments where thousands of detailed technical documents govern every step of the process from discovery to approval.
In pharmaceutical companies, bringing drugs to market requires navigating complex regulatory environments where thousands of detailed technical documents govern every step of the process from discovery to approval.
Problem
Problem
With over 500,000 technical documents scattered across multiple repositories, employees struggled to find relevant procedures, leading to significant productivity losses, compliance risks, and delayed timelines.
With over 500,000 technical documents scattered across multiple repositories, employees struggled to find relevant procedures, leading to significant productivity losses, compliance risks, and delayed timelines.
Solution
Solution
We pioneered a visual navigation system with AI-powered recommendations that intuitively mapped parent-child document relationships, identified similar documents across repositories, and provided multilingual document mapping, enabling users to quickly locate and navigate interconnected procedures.
We pioneered a visual navigation system with AI-powered recommendations that intuitively mapped parent-child document relationships, identified similar documents across repositories, and provided multilingual document mapping, enabling users to quickly locate and navigate interconnected procedures.
We employed a UX-Driven Process
We employed a UX-Driven Process
User-centered discovery
User-centered discovery
Through a design thinking approach, we conducted observation sessions and contextual interviews with researchers, regulatory specialists, and quality teams to identify user journeys and pain points in document discovery.
Through a design thinking approach, we conducted observation sessions and contextual interviews with researchers, regulatory specialists, and quality teams to identify user journeys and pain points in document discovery.
Iterative prototype
Iterative prototype
We collaboratively designed and tested iterations of the navigation interface, refining visualization hierarchy, and contextual filters based on usability metrics and qualitative feedback.
We collaboratively designed and tested iterations of the navigation interface, refining visualization hierarchy, and contextual filters based on usability metrics and qualitative feedback.
Organizational transformation & ROI
Organizational transformation & ROI
Enterprise-wide adoption transformed information access, resulting in 68% reduction in search time, elimination of redundant procedures, and measurable improvements in regulatory compliance globally.
Enterprise-wide adoption transformed information access, resulting in 68% reduction in search time, elimination of redundant procedures, and measurable improvements in regulatory compliance globally.
Services Tailored for AI Success
Custom AI services designed for real-world impact
Custom AI services designed for real-world impact
Whether you're optimizing a single application or implementing enterprise-wide AI transformation, our tailored services are built to deliver measurable ROI, boost user adoption, and drive long-term success.
Whether you're optimizing a single application or implementing enterprise-wide AI transformation, our tailored services are built to deliver measurable ROI, boost user adoption, and drive long-term success.
Talk to an AI Experience Expert
Talk to an AI Experience Expert
User needs research
User needs research
Understand your workforce to unlock adoption.
Understand your workforce to unlock adoption.
Successful AI adoption begins with understanding the people who will use it. We combine qualitative and quantitative research to uncover what's really going on beneath the surface to inform smarter decisions, stronger engagement, and smoother rollouts.
Successful AI adoption begins with understanding the people who will use it. We combine qualitative and quantitative research to uncover what's really going on beneath the surface to inform smarter decisions, stronger engagement, and smoother rollouts.
Workflow analysis to identify where AI fits—and where it doesn’t
Workflow analysis to identify where AI fits—and where it doesn’t
Persona development and user journey mapping to visualize needs, behaviors, and opportunities
Persona development and user journey mapping to visualize needs, behaviors, and opportunities
Clear adoption roadmap with defined success metrics
Clear adoption roadmap with defined success metrics
AI application audit
AI application audit
Evaluate and elevate: make your existing tools work even harder.
Evaluate and elevate: make your existing tools work even harder.
We assess what's working—and what’s not—to increase adoption and improve ROI.
We assess what's working—and what’s not—to increase adoption and improve ROI.
Heuristic evaluations based on AI-specific usability principles
Heuristic evaluations based on AI-specific usability principles
Identification of barriers to adoption and key opportunities
Identification of barriers to adoption and key opportunities
Prioritized recommendations for enhancement
Prioritized recommendations for enhancement
Northstar AI design
Northstar AI design
Align AI innovation with human-centered goals.
Align AI innovation with human-centered goals.
AI works when it works for people. We anchor your strategy in a deep understanding of users—through persona development and journey mapping—to ensure it meets real needs, supports meaningful behaviors, and drives valuable outcomes grounded in purpose, not solely technical ambition.
AI works when it works for people. We anchor your strategy in a deep understanding of users—through persona development and journey mapping—to ensure it meets real needs, supports meaningful behaviors, and drives valuable outcomes grounded in purpose, not solely technical ambition.
Vision-setting and alignment workshops
Vision-setting and alignment workshops
User journey mapping and future-state workflow design
User journey mapping and future-state workflow design
Validation of value propositions across stakeholder groups
Validation of value propositions across stakeholder groups
Intelligent interface patterns
Intelligent interface patterns
Standardize design for clarity, trust, and usability.
Standardize design for clarity, trust, and usability.
When AI shows up in multiple places across your organization, consistency matters. We help you create intuitive, human-centered design patterns that scale.
When AI shows up in multiple places across your organization, consistency matters. We help you create intuitive, human-centered design patterns that scale.
Interface patterns that make AI decision-making transparent
Interface patterns that make AI decision-making transparent
Design components that promote trust, usability, and confidence
Design components that promote trust, usability, and confidence
Built-in guardrails and error handling to support safe use
Built-in guardrails and error handling to support safe use
Embeded design expertise
Embeded design expertise
Design expertise, integrated from day one.
Design expertise, integrated from day one.
Avoid rework and missed opportunities by embedding user experience into your AI development process.
Avoid rework and missed opportunities by embedding user experience into your AI development process.
UX designers embedded in AI dev teams
UX designers embedded in AI dev teams
Design thinking sessions tailored to technical teams
Design thinking sessions tailored to technical teams
Ongoing design guidance at every development stage
Ongoing design guidance at every development stage
AI usability testing
AI usability testing
Evaluate performance in the real world.
Evaluate performance in the real world.
How usable is your AI—really? We put your tools to the test before your users do.
How usable is your AI—really? We put your tools to the test before your users do.
Usability testing focused on AI interaction patterns
Usability testing focused on AI interaction patterns
Identification and measurement of trust, confidence, and effectiveness
Identification and measurement of trust, confidence, and effectiveness
Comparative testing against current tools and workflows
Comparative testing against current tools and workflows
Rollout strategy
Rollout strategy
Tell the right story. Build real buy-in.
Tell the right story. Build real buy-in.
A strategic rollout is critical to adoption. We help you build trust, educate users, and create internal champions.
A strategic rollout is critical to adoption. We help you build trust, educate users, and create internal champions.
Internal communications strategy and messaging assets
Internal communications strategy and messaging assets
Identication and support of early adopters and champions
Identication and support of early adopters and champions
Phased implementation plans with feedback loops built in
Phased implementation plans with feedback loops built in
Ready to Turn Your AI Investment into Measurable Impact?
Let’s talk about how to align your AI strategy with the way your people work, think, and succeed.
Let’s talk about how to align your AI strategy with the way your people work, think, and succeed.
Request a consultation today and take the next step toward lasting adoption and enterprise-wide value.
Request a consultation today and take the next step toward lasting adoption and enterprise-wide value.
AI delivers results when it’s not only implemented—but embraced. Our services are built to bridge the gap between technical capability and human adoption, driving real, sustainable change across your organization.
AI delivers results when it’s not only implemented—but embraced. Our services are built to bridge the gap between technical capability and human adoption, driving real, sustainable change across your organization.