The challenge they faced:
Reebok wanted to increase affiliate sales, but their usual tactics—discounts, commissions, promotional materials—weren't working. Fitness professionals weren't buying more products despite better deals.
Our approach:
Through deep research, we found that fitness professionals didn't want cheaper gear—they needed help running their businesses. We built tools to facilitate class scheduling, client management, and run online platforms. The whole relationship changed from "buy our products" to "we'll help you succeed."
The business results:
- New sales channel brought in 3x more than expected
- Entire business model revamped
- Moved from just selling products to being seen as a true partner
