
When Strategy Meets Execution
From human insights to real-world results.

Revolutionizing Emergency Communications
The Challenge They Faced:
During military conflicts and public safety emergencies, standard communication channels often fail when they’re needed most. While Radio Frequency (RF) technology remains reliable where other systems collapse, the original KeySquare app required users to enter detailed, technical information while operating in extreme conditions—cold, wet, hungry, and under pressure. The result was a mission-critical tool that was too complex to use when lives were on the line.
Our Approach:
VectorHX transformed the highly complicated networking orchestration behind the RF-to-mobile connection into an intuitive user experience. The redesign focused on in-app wizards that guide users through setup and connection, making sophisticated technology accessible regardless of technical background. Through extensive user research and field-informed testing, we simplified the interface, reduced cognitive load, and ensured reliable operation under real-world stress. The result: a seamless experience that enables critical communication when everything else fails.
The Business Impact:
Simplified a highly technical system into a field-ready, intuitive experience
Improved connection success rates and time-to-connect in critical conditions
Elevated market credibility, helping secure partnerships and field validation for the patented technology
Additional Case Studies
How We Transform Insights Into Action
Discovery: We lead with understanding your business goals, not just user preferences. Our approach means working with your team to identify strategic challenges that customer experience can actually solve.
Collaborative Implementation: Research becomes reality through systems that work across departments. We don't just deliver—we create processes that help teams consistently act on insights.
Measurable Outcomes: Every recommendation connects to metrics executives care about. From conversion rates to cost savings, we track the impact you can present to the board.
Sustainable Transformation: Your team learns to make customer-focused decisions every day, creating lasting change that continues delivering results after we're gone.
Ready to Turn Customer Insights Into Real Results?
Stellar customer experience isn't about making things prettier or easier to use. It's about creating moments that spark change, build loyalty, and drive measurable outcomes.
Let's talk about how our solutions approach could work for your business.
During your strategy session, we'll:
Start by understanding your business goals
Explore how your customer insights could create the most significant impact
Identify opportunities your competitors might be missing










